Deplus specializes in creating marketing platforms for brands and companies, who want direct, genuine and reliable interaction with their target audience. From annual productions, through unique series of events to ad hoc promotional campaigns.
We support new branding strategies, and create activities that significantly promote existing brands. Our goal is to always create a “buzz” that will become a “brand story” among the target audience. We believe the road to success is by being out in the field, and being creative and original. As a result, events we produce will always be hip and well-executed, as well as being in line with current trends. Most importantly, our events will be original, surprising and authentic.
Ever since we started, our main strengths were in festivals and mass events. We were the first to make dance culture mainstream while connecting it to a top brand in the “Dance and Levis” festival. The first love parade in Dizengoff was a massive urban festival that authentically brought the alternative night culture to the streets of Tel Aviv. Below we present our updated version of “Plant Love & Dance ” and the “Urban Games” festival. We also present the “Painting of Tomorrow” at Tel Aviv Port, the “Spirit” festival for Spiritual Cinema at Tel Aviv’s “Sinematek”, and more.
We love festivals because we believe they provide a great platform for meeting our target audience – it is a place where people celebrate, have fun and are open to new experiences. Hence the perfect way to create and produce an unforgettable event.
Festivals / street event
Festivals / street event
From her earliest years of activity, she was the power of festivals and mass events.
We were the first to bring the dance culture to the mainstream and become a leading brand at the Dance & Lives Festival. The first love march in Dizengoff was an urban festival of huge magnitude that authentically brought the alternative night culture to the streets of Tel Aviv. Below we have presented our updated version of Love Night in the Plant (Love & Dance Plant), the Urban Game Festival for Black Street Culture, the Painting of Tomorrow at Tel Aviv Port, the Spirit Festival for Spiritual Cinema at the Tel Aviv Snimtek and others .
We love festivals because we believe this is the best platform to meet the target audience – when it spends, celebrates, rejoices and is open to new experiences and experiences. Hence the paved way for him to create an unforgettable experience.
You could say we were born on the street… On one Friday in the Winter 1989, we went out to the Shenkin Garden with a sound system and hot punch and started playing music we love. That’s when a new chapter in the lives of young Tel Avivians’ began.
Within weeks, the neighborhood party became a massive event that forced the municipality to shut down streets. This became a routine Friday afternoon in Tel Aviv. Later we wandered through to Nahalat Binyamin, and from there to Rothschild Boulevard. Throughout the years, we have always made sure to present the “cutting-edge” of contemporary music and Tel Aviv street culture. Electronic music, jazz music, Ragamuffin, world music and rave were played in these events for the first time, along with street art, environmental design, new unknown bands and street performers.
Thus, the events became an expression of Tel Aviv culture in particularly and an expression of the youth culture in Israel in general.
Over the years we’ve helped brands connect to their target audience by involving them in our projects and events. Every year we return to the streets with new events – just to catch up on the latest trends and especially to find inspiration. These events are a wonderful way for us to diagnose current trends, fashion, and preferences among our target audience. Much of the activities we carry out throughout the year are inspired by this “wild”, up-to-date, trendy spark of street culture.