Marlboro Consumer Event North Market“Shuk Tzafon”
For the first time in history we closed the “Shuk Tzafon” market for over 2000 Marlboro consumers and influencers for a one-time event.
The entire market was painted red, with pyrotechnics and unique décor. Market stalls were transformed and used for special activities, which represented our brand’s top values.
Between activities, the guests enjoyed music played by top DJs and more countless surprises.
One of the most grandiose events we have ever produced was a 4 day sail led by the M & L brand. The boat sail was granted to hundreds of customers who enjoyed 4 days of parties, shows, great food and endless surprises – experiences that will stay with them for life.
The preparations began months ahead, during events in the night scene in which we recruited interested customers who were ready for a journey!
The first Zionist rave.
The first permitted Zionist rave was held in “Eshkol Park” between 1996-1997
Part of “Mifgashim”’s branding strategy.
Part of “Mifgashim”’s branding strategy. We scattered decorated pianos in dozens of trendy locations. We invited the public to play the pianos and create new spontaneous connections sponsored by Tabor Winery. We were surprised by the amount of talented musicians who participated and we were excited to see the impact of the experience.
A conceptual chef’s dinner conducted by Moshe Aviv with culinary creations combined with breakthrough art performances.
IQOS sensational launch event in Israel- we threw a huge party with artists from all over the world (including Israel). Representatives, customer experiences, and innovative décor was built specifically for the brand.
A three-day summit meeting
A three-day meeting in which Carlsberg invited staff from several leading bars in Israel. They were invited to a vacation filled with parties, shows and professional talks.
Leading Consumers Event
A week long delegation of leading consumers who participated in creative workshops during which they were exposed to the behind the scenes of Berlin’s music, art and fashion.
Connecting artists from different fields of art, which altogether created art in the spirit of the brand
A street festival that promotes urban culture.
In the heart of Dizengoff Street in Tel Aviv, we held a street festival that promoted urban culture, with extreme sports shows, fashion and music.
We broke the Guinness world record for the world’s longest bench designed by children, on behalf of the “Zicharon Menachem” organization.
ד’פלוס מתמחה בבניית פלטפורמות שיווקיות עבור מותגים וחברות מסחריות, המעוניינים במגע ישיר, אמיתי ואמין עם קהל היעד שלהם. החל מהפקות שנתיות קבועות, דרך סדרות אירועים ייחודיות ועד למסעות קידום מכירות אד-הוק. אנו תומכים בתהליכי מיתוג חדשים, ומייצרים פעילויות המחזקות באופן משמעותי מותגים קיימים .
המטרה שלנו היא תמיד לייצר את אותו “באזז” לפעילות שלנו אשר יהפוך ל”סיפור מותג” מתגלגל בקרב קהל היעד.
אנו מאמינים כי הדרך הטובה ביותר לעשות זאת היא להיות מחוברים לשטח, יצירתיים ומקוריים, כך שהפעילות שאנו מייצרים תהיה תמיד אמינה, נובעת ויוצרת מתוך התרבות העכשווית, ובעיקר – מקורית, מפתיעה ואותנטית .
With over 20 years of experience, the marketing we offer is way beyond a profession, it is a way of life. Thanks to our field expertise and vast understanding of constantly changing trends and what people want, we know how to create events that are first and foremost a memorable experience. An experience that touches the heart, penetrates the soul and blows your mind – every time.
The events we produce always begin as big ideas, continue with great creativity and end with accurate execution – down to the last detail. Experiential marketing is simply our way of life – we don’t know how to do things any other way.
Deplus specializes in creating marketing platforms for brands and companies, who want direct, genuine and reliable interactions with their target audience. From annual productions, through unique series of events to ad hoc promotional campaigns.
We support new branding processes, and we initiate activities that significantly strengthen existing brands. Our goal is to always create the same “buzz” around our projects that will become a “brand story” known among the target audience.
We believe the road to success is by being out in the field, and being creative and original. As a result, events we produce will always be hip and well-executed, as well as being in line with current trends. Most importantly, our events will be original, surprising and authentic.