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E-mail: info@depluspro.co.il
Address: 3 HaArad Street, Tel Aviv
Phone Number: 03-6443034
Fax: 03-5165323

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Event production

Marlboro in “Shuk Tzafon”

Marlboro Consumer Event North Market“Shuk Tzafon”
For the first time in history we closed the “Shuk Tzafon” market for over 2000 Marlboro consumers and influencers for a one-time event.
The entire market was painted red, with pyrotechnics and unique décor. Market stalls were transformed and used for special activities, which represented our brand’s top values.
Between activities, the guests enjoyed music played by top DJs and more countless surprises.

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Nostalgia

L&M Party boat
2008-2010

One of the most grandiose events we have ever produced was a 4 day sail led by the M & L brand. The boat sail was granted to hundreds of customers who enjoyed 4 days of parties, shows, great food and endless surprises – experiences that will stay with them for life.

The preparations began months ahead, during events in the night scene in which we recruited interested customers who were ready for a journey!

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Nostalgia

Dance and Levis

The first Zionist rave.
The first permitted Zionist rave was held in “Eshkol Park” between 1996-1997

דאנס אנד ליוויס הרייב הציוני הראשון שנערך תחת רישוי מלא, התקיים בשנים 1996-1997 בפארק אשכול

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Marketing Strategies

Tabor Winery - Pianos

Part of “Mifgashim”’s branding strategy.
Part of “Mifgashim”’s branding strategy. We scattered decorated pianos in dozens of trendy locations. We invited the public to play the pianos and create new spontaneous connections sponsored by Tabor Winery. We were surprised by the amount of talented musicians who participated and we were excited to see the impact of the experience.

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Event production

Taboola Customer Event

We took over the a large event space in Tel Aviv’s North Port and turned it into a vibrant night market full of flavors and sounds for Taboola’s top customers.

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Experiential Marketing

Johnny Walker Pop Up

Johnny Walker, the world’s No. 1 whiskey, celebrated 200 years at a crazy pop-up in the heart of Tel Aviv, with a range of content, lectures, workshops, limited

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Belgian beer festival

Belgian beer festival

The best Belgium has to offer – all in a bi-annual festival We celebrated the best Belgium has to offer at a bi-annual festival in Tel Aviv.

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Event production

Dinner Show-A conceptual chef's dinner

A conceptual chef’s dinner conducted by Moshe Aviv with culinary creations combined with breakthrough art performances.

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Event production

IQOS' sensational launch event in Israel

IQOS sensational launch event in Israel- we threw a huge party with artists from all over the world (including Israel). Representatives, customer experiences, and innovative décor was built specifically for the brand.

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Marketing Strategies

Carlsberg Beer Resort

A three-day summit meeting
A three-day meeting in which Carlsberg invited staff from several leading bars in Israel. They were invited to a vacation filled with parties, shows and professional talks.

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Marketing Strategies

Heineken music conference

For the first time in Israel, we created a professional music conference that combined workshops with artists, concerts and parties. Guests from all over the world gathered following the concept “Daytime conference, nighttime festival”.

וידיאו היינקן וועידת מוזיקה דפלוס

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Marketing Strategies

Marlboro Berlin

Leading Consumers Event
A week long delegation of leading consumers who participated in creative workshops during which they were exposed to the behind the scenes of Berlin’s music, art and fashion.

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Marketing Strategies

Marlboro in the Desert

Consumer activity with a concept of “expect the unexpected”, which ends with a 48- hour event for the winners.

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Marketing Strategies

Bulliet Keep It Real

Connecting artists from different fields of art, which altogether created art in the spirit of the brand

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נוסטלגיה

פינקולודיאון

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Nostalgia

Urban Dizengoff 2004-2008

A street festival that promotes urban culture.
In the heart of Dizengoff Street in Tel Aviv, we held a street festival that promoted urban culture, with extreme sports shows, fashion and music.

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נוסטלגיה

כתבו עלינו

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Nostalgia

“Zicharon Menachem”

We broke the Guinness world record for the world’s longest bench designed by children, on behalf of the “Zicharon Menachem” organization.

וידיאו זכרון מנחם שברנו את שיא גינס לספסל הארוך ביותר בעולם שעוצב על ידי ילדים , מטעם עמותת זכרון מנחם .

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נוסטלגיה

אירוע משיקים

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נוסטלגיה

שיכון בינוי

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מהלכים שיווקים

ד’פלוס מתמחה בבניית פלטפורמות שיווקיות עבור מותגים וחברות מסחריות, המעוניינים במגע ישיר, אמיתי ואמין עם קהל היעד שלהם. החל מהפקות שנתיות קבועות, דרך סדרות אירועים ייחודיות ועד למסעות קידום מכירות אד-הוק. אנו תומכים בתהליכי מיתוג חדשים, ומייצרים פעילויות המחזקות באופן משמעותי מותגים קיימים .
המטרה שלנו היא תמיד לייצר את אותו “באזז” לפעילות שלנו אשר יהפוך ל”סיפור מותג” מתגלגל בקרב קהל היעד.
אנו מאמינים כי הדרך הטובה ביותר לעשות זאת היא להיות מחוברים לשטח, יצירתיים ומקוריים, כך שהפעילות שאנו מייצרים תהיה תמיד אמינה, נובעת ויוצרת מתוך התרבות העכשווית, ובעיקר – מקורית, מפתיעה ואותנטית .

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Nostalgia

You could say we were born on the street… On one Friday in the Winter 1989, we went out to the Shenkin Garden with a sound system and hot punch and started playing music we love. That’s when a new chapter in the lives of young Tel Avivians’ began. Within weeks, the neighborhood party became a massive event that forced the municipality to shut down streets. This became a routine Friday afternoon in Tel Aviv. Later we wandered through to Nahalat Binyamin, and from there to Rothschild Boulevard. Throughout the years, we have always made sure to present the “cutting-edge” of contemporary music and Tel Aviv street culture. Electronic music, jazz music, Ragamuffin, world music and rave were played in these events for the first time, along with street art, environmental design, new unknown bands and street performers. Thus, the events became an expression of Tel Aviv culture in particular and an expression of the youth culture in Israel in general. Over the years we’ve helped brands connect to their target audience by involving them in our projects and events. Every year we return to the streets with new events – just to catch up on the latest trends and especially to find inspiration. These events are a wonderful way for us to diagnose current trends, fashion, and preferences among our target audience. Much of the activities we carry out throughout the year are inspired by this “wild”, up-to-date, trendy spark of street culture.

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Experiential marketing

With over 20 years of experience, the marketing we offer is way beyond a profession, it is a way of life. Thanks to our field expertise and vast understanding of constantly changing trends and what people want, we know how to create events that are first and foremost a memorable experience. An experience that touches the heart, penetrates the soul and blows your mind – every time.
The events we produce always begin as big ideas, continue with great creativity and end with accurate execution – down to the last detail. Experiential marketing is simply our way of life – we don’t know how to do things any other way.

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Marketing Strategies

Deplus specializes in creating marketing platforms for brands and companies, who want direct, genuine and reliable interactions with their target audience. From annual productions, through unique series of events to ad hoc promotional campaigns.
We support new branding processes, and we initiate activities that significantly strengthen existing brands. Our goal is to always create the same “buzz” around our projects that will become a “brand story” known among the target audience.
We believe the road to success is by being out in the field, and being creative and original. As a result, events we produce will always be hip and well-executed, as well as being in line with current trends. Most importantly, our events will be original, surprising and authentic.

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Festivals/Street Parties

Right from the start, one of our strong suits has been festivals and mass events. We were the first to make dance culture mainstream while connecting it to a top brand in the “Dance and Levis” festival. The first Love Parade on Tel Aviv’s Dizengoff Street was a massive urban festival that authentically brought alternative nightlife culture to the streets of Tel Aviv. Afterwards we produced our updated version of the “Tzemach Valentine’s Day Festival ” and the “Urban Games” hip-hop culture festival. We also produced the “Painting of Tomorrow” at Tel Aviv Port, the “Spirit” festival for Spiritual Cinema at Tel Aviv’s “Cinemateque”, and more. We love festivals because we believe they provide a great platform for meeting our target audience – it is a place where people celebrate, have fun and are open to new experiences. Hence the perfect way to create and produce an unforgettable event.

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Event Production

Event production has always been an integral part of Deplus’s work over the years. If we count the number of events we have worked on, and are currently working on, they’d number thousands of event hours. The significance is simple – experience, knowledge and a vast understanding of the event market and what makes an event successful. Add to these our creativity, accuracy, attention to detail and striving for perfection and you will understand why we collaborate with the leading companies in Israel. We offer a broad and unique selection of services for all kinds of events, including business events, conferences, exhibitions, corporate parties and launch events.

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